If you’re a Jira user who only needs a few of Aha!’s features and wants something easy to use, Released integrations smoothly with Jira and makes collecting customer feedback and communicating your plans a breeze.
Product communication without all the bells and whistles.
Aha! is a comprehensive product suite built for top-down planning. But most teams only use a fraction of its features, and the extra process can feel heavy and disconnected from where the real work happens.
Released gives product teams a simpler, faster way to communicate with customers and stakeholders. It works right on top of Jira, breaks down knowledge silos, and brings all your feedback, roadmaps, and updates into one place.
Comparison
| Feature | Aha! | Released |
|---|---|---|
| Feedback & Discovery | ||
| Feedback Intake | ||
| End-User Feedback Portal | ||
| Feedback Inbox / Triage | ||
| Feedback to Work Item Linking | ||
| Show feedback on work items | ||
| Idea Voting & Ranking | ||
| AI Summarization / Theming | ||
| Roadmapping & Communication | ||
| Timeline View | ||
| Now–Next–Later View | ||
| Audience-Specific Roadmaps | ||
| Public Roadmap Sharing | ||
| Drag-and-Drop Roadmap Editing | ||
| Collaboration & Delivery | ||
| In-App Commenting / Discussions | ||
| Internal Notes (private to team) | ||
| Email / Slack Notifications | ||
| Stakeholder Access Controls | ||
| AI Release Notes | ||
| Jira Integrations | ||
| Jira (bi-directional) | ||
| Custom field support | ||
| Atlassian Teams Object Support | ||
| Release Notes Generation From Work Items | ||
| Atlassian user management | ||
| Strategy & Planning | ||
| Strategy & Goal Alignment | Done in Jira | |
| OKR / KPI Tracking | Done in Jira | |
| Business Model / Product Vision Mapping | Done in Jira | |
| Release & Initiative Planning | Done in Jira | |
| Prioritization & Decision Making | ||
| Custom Scoring Frameworks | Done in Jira | |
| RICE / Value–Effort Models | Done in Jira | |
| Impact / Effort Quadrants | Done in Jira | |
What people say about Aha!
Too complex and process-heavy
“Aha! is powerful, but it feels like you need a certification to use it properly.”
with Aha!
Heavyweight and hard to maintain.
Aha! is packed with features and configuration options, but for many teams, it’s simply too much. The tool often requires a dedicated product ops function to maintain, and smaller or fast-moving teams feel slowed down by the complexity.
with Released
Simple and easy to use.
Released brings customer feedback, roadmap sharing, and AI-written release notes into Jira. Your team stays focused on building, with no extra tools to manage or keep in sync.
Disconnected from Jira
“We’re managing the same roadmap in two places.”
with Aha!
Manual rules to keep everything in sync.
Even with integrations, Aha! often feels like a parallel system to Jira. Keeping it in sync with actual work requires manual effort, leading to misalignment between product and stakeholders.
with Released
Nothing to keep in sync, it's Jira.
Released connects directly to your Jira work items or Product Discovery ideas. Include any fields in your shared roadmaps, without worrying about data getting out of sync.
Feedback is siloed
“It’s hard to connect feedback to real product decisions.”
with Aha!
Feedback gets stuck in a silo.
Customer insights live in a separate tool, with limited visibility and little connection to the roadmap.
with Released
Feedback right work work happens.
Every insight flows into a shared inbox and gets automatically linked to Jira work items. Your team can follow up, tag themes, and spot opportunities — all in one place.
Difficult to use
“Our execs and partners don’t know how to find what they need.”
with Aha!
Too complex for stakeholders.
Creating views for execs, GTM, or partners takes time. Most people give up and ask the PM instead.
with Released
Roadmaps anyone can understand.
With Released you can create your roadmap using Jira Epics or Ideas in Jira Product Discovery. Show only the issues you want using easy to user filters or the powerful Jira Query Language (JQL). If you know how to use Jira, you know how to use Released.
Expensive for what you use
"We’re not using half the features we’re paying for."
with Aha!
Expensive for what you use.
You’re paying for enterprise features most teams never need — and still managing the roadmap manually.
with Released
Everything you need, nothing you don't.
Released works alongside Jira instead of replicating it.
We focus on what Jira doesn’t do — feedback, roadmaps, and release notes — so you get the missing layer of product visibility without paying for another full-stack product management suite.
Aha! does a few things really well. But a lot of things not at all.
Single app. Never leave Jira to update your roadmap or publish your release notes.
User management. No separate app means no separate accounts to maintain.
Roadmap widget. Embed your roadmap seamlessly in your website or app
Public tags. Show or hide any tags or fields to your stakeholders or customers.
Roadmap ordering. Communicate priorities by ordering your roadmap items.
Dark mode. Support for dark mode makes the roadmap look great on any website.
Full page changelog widget. Embed a full page changelog directly in your website or app.
Video support. Add a Loom, Youtube or your own hosted videos for more context.
Multiple changelogs. Create a separate changelog for each product or team
Join the growing number of product teams who leverage Released to simplify communication with customers and stakeholders.
