How 3 Atlassian Platinum Partners Improved Their Customer Communication

Product-led growth companies have few touch points to engage with users. Sharing product updates and roadmaps is one of those touch points. But it's massively underused by most companies.

That's where Released comes in. Released makes customer communication smooth and easy.

Today, we’re highlighting three cool companies on the Atlassian Marketplace using Released to up their customer game.

As marketplace apps, all three are low touch businesses. Yet, they still need to communicate updates and plans effectively. Released helps them do just that.

Let’s check out their unique integrations and see how they’re making customer communication smarter and more engaging.

appanvil

Appanvil is a Platinum Marketplace Partner on the Atlassian Marketplace. They are best known for Aura, the highest-rated Content Formatting app for Confluence. And recently, they have taken their design chops to re-invent what a modern Intranet might look like with Mantra.

How appanvil uses Released

It was important to appanvil that product updates reach every single user of the app. Showcasing your Changelog on your website or in your docs is useful, but only a fraction of your users will go and read them.

That's why appanvil embedded their Changelog right inside their app, using the embed widget. A notification button in the header triggers the Released widget and users can read the latest update without ever leaving the app. And new updates will show that irresistible red notification badge on the button, letting users know that a new feature has arrived.

This approach not only keeps users in the loop but also builds trust and engagement. Appanvil shows how smart integration of communication tools can make a big difference.

Mumo Systems

Mumo Systems, a Platinum Solution Partner, excels at making the most of Atlassian tools. Their mission? Delivering order out of chaos. They offer a range of services from Atlassian migrations to IT Service Management (ITSM) Consulting, DevOps Consulting, and more. Their product, Checkout is a full cycle procurement management tool allowing you to manage your assets from request to retirement with the simplicity of Jira Service Management.

How Mumo Systems uses Released

Similar to appanvil, the team at Mumo Systems was looking for a way to improve customer communication. As a result, they embedded Released into their flagship products Checkout and Abacus.

But instead of the embed widget, the team chose to leverage the embed page in their app, allowing them to filter on topics and present their release notes in a full width.

After just a few weeks, they noticed a measurable impact on customer engagement:

We've seen increased user satisfaction, as they appreciate being kept informed about the app's evolution. The ease of understanding provided by the AI-aided writing has also reduced confusion and support queries related to new updates.

Ricksoft

Ricksoft, another Platinum Solution Partner, specializes in creating Atlassian apps that make managing projects a breeze. Their suite of products includes WBS Gantt-Chart for Jira, Excel-like Bulk Issue Editor for Jira, and Excel-like Tables for Confluence. These apps are designed to help teams visualize project milestones, manage tasks efficiently, and supercharge their data handling.

How Ricksoft uses Released

Ricksoft customers are used to finding release notes in their Scroll Viewport-powered documentation. Integrating Released with Scroll Viewport takes just a few minutes, so the team quickly got their new release notes up and running.

The best part? They can publish release notes directly from Jira, skipping the extra step of updating Scroll Viewport. New posts published with Released are instantly available.

Engage customers = loyal customers

Released transforms how appanvil, Mumosystems, and Ricksoft communicate with their users, making updates seamless and effortless. With these frequent updates, they keep users informed and engaged, building a stronger and more loyal relationship with their customers.

How are you engaging your customers?