How Mastery transformed client communication with Released

When Static Roadmaps Fall Behind

Mastery was on the hunt for a better way to share its product roadmap externally. While internal tools kept product and engineering teams humming, giving customers the right level of visibility and detail—without ballooning costs—was a different challenge.

The team tried everything: Confluence pages, slide decks, screenshots of plans, and other commercially available tools. But none were scalable, dynamic, or easy to maintain. Every update required manual effort, and each version was out of date almost as soon as it was shared.

"The biggest challenge was that none of these methods offered live or self-serve visibility. Every update required manual effort, and as soon as we shared it, it was already outdated."

Blake Falanga — Senior Manager of Product Operations

Measurable Impact

Internally, Product and Commercial teams spent hours fielding roadmap questions and building presentations. Externally, clients wanted on-demand visibility into what was coming next to help them plan migrations and adoption strategies. The team needed a solution that could deliver real-time transparency—without the maintenance headache.

When exploring alternatives, Mastery kept the objective simple: find something Jira-native, lightweight, and effortless to maintain.

That search led them to Released—a tool built to share live, client-facing roadmaps directly from Jira.

A Simple, Seamless Implementation

Implementation was straightforward. Product Managers kept managing features and timelines in Jira Product Discovery and Jira Software, while Product Operations curated what appeared externally. Because Released automatically syncs from Jira, updates happen instantly—no spreadsheets, sync meetings, or manual upkeep.

A Single Source of Truth

Once Released connected to Jira, the roadmap transformed into a living, up-to-date source of truth for both internal teams and clients.

Internally, teams gained a consistent view of what was in progress and what was coming next. Externally, clients saw the same information—tailored to them—in real time. No more slides. No more screenshots.

The shift from static communication to a live roadmap made alignment effortless. Everyone—from Product and Engineering to Commercial and Clients—was referencing the same, always-current view of product direction.

“Released allowed us to tell the story of our roadmap in a way that’s both professional and accessible.”

Blake Falanga — Senior Manager of Product Operations

Since adopting Released, Mastery has seen clear improvements in transparency, alignment, and efficiency. Clients now reference the roadmap in conversations, grounding discussions in a single source of truth while allowing Mastery to tell the story of their roadmap in a professional, scalable way.

Internally, teams save hours by maintaining one live roadmap instead of multiple versions. Externally, clients have on-demand visibility that’s strengthened engagement and trust—making roadmap communication more proactive, accurate, and scalable than ever.

A Team Empowered By Simplicity

What makes Released work so well for Mastery is how effortlessly it fits into their workflow. With a direct connection to Jira, updates happen automatically—no extra tools, no manual maintenance, no outdated slides.

In short, Released provided visibility and transparency, allowing the team to focus on building and delivering—not managing information.