Blog Article

Understanding the Pitfalls of Voting on Public Roadmaps


Sam Potts

Nov 15, 2023


minutes read

Best practice

Voting is an integral feature of many roadmap tools in product development processes, particularly within public roadmaps and idea backlogs. It serves as a mechanism for users to provide feedback and influence the prioritization of new features and enhancements. Nevertheless, there are significant pitfalls when relying solely on voting as a means of steering decisions. In this detailed analysis, we'll delve into these challenges and offer alternative approaches that can lead to more impactful outcomes, ensuring that your public roadmap reflects both user feedback and strategic vision.

The Misconception of Popularity Equating to Value

One of the fundamental issues with voting on public roadmaps is the presumption that the most popular ideas or feature requests are automatically the most valuable or critical. Although popular feedback may indeed mirror the needs and wishes of users, they do not always coincide with the strategic objectives of the product or organization. Additionally, other considerations such as technical feasibility, resource constraints, and prevailing market trends are essential when utilizing roadmap tools to prioritize development tasks.

Overcoming the Snowball Effect

A significant bias introduced by ordering features based on votes is the "snowball effect," where top-voted features continue to garner more attention and subsequent votes, overshadowing other valuable ideas. This phenomenon can create an imbalanced public roadmap, where early front-runners receive a disproportionate amount of visibility and support. Such a system can inadvertently marginalize less visible but potentially impactful features, as they struggle to gain the exposure needed to attract votes. It becomes essential for product teams to recognize this bias and consider mechanisms that give equal visibility to all feedback, ensuring a fair and representative voting process on public roadmaps.

The Shortcomings of Voting Without Context

Voting on its own offers limited context for making informed decisions about roadmap development. Users may possess varying degrees of insight into the complexities involved in executing certain features or alleviating particular issues. Prioritizing based solely on the volume of votes can lead to misguided decisions that fail to adequately resolve user problems or advance the product strategy constructively.

Enhancing Roadmap Tools with Alternatives to Pure Voting

In-depth User Research

Incorporate qualitative research methods such as one-on-one interviews or detailed surveys to gain a more profound understanding of user feedback than what voting on roadmaps can provide.

Aligning with Product Strategy

Verify that the feedback and ideas gathered from roadmap tools are in harmony with the overarching product strategy and long-term vision.

Focusing on Problem Discovery

Shift the focus from feature requests to identifying the actual problems users aim to solve, enriching the feedback process beyond simple voting metrics.

Data-Driven Analysis

Utilize data analysis to scrutinize user behavior patterns, feedback trends, and market dynamics, revealing opportunities to refine the public roadmap.

The Bottom Line

By integrating these diversified approaches with the traditional voting mechanism, product teams can make more nuanced decisions that effectively balance user feedback with the strategic goals of the organization. Roadmap tools should facilitate a comprehensive decision-making framework, with voting being just one of several methods to harness valuable feedback.

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