Release Cadence

Release Cadence

You’ve probably heard the term “release cadence” thrown around at work, but what exactly does it mean? Simply put, a release cadence refers to the frequency with which new software updates or features are released to users. As a product manager or developer, determining your release cadence is an important decision. Release too often and you risk frustrating users with constant changes. Release too infrequently and you lose the ability to quickly respond to user feedback or make iterative improvements. Finding the right balance for your product and users is key.

In this quick guide, we’ll walk through what release cadence means, the pros and cons of different release frequencies, and how to determine the optimal cadence for your product. By the end, you’ll have a solid understanding of this foundational product concept and be ready to make data-driven decisions about how often to release new software updates. Let’s dive in!

What Exactly Is Release Cadence?

So what exactly is release cadence? In simple terms, it refers to the frequency with which new versions of a product are released. For software and apps, this means updating the code to add new features and fix any issues.

A quicker release cadence means pushing out these updates more often, like on a weekly or monthly basis. A slower cadence means less frequent releases, maybe quarterly or annually. There are pros and cons to each approach.

A faster release cadence has some benefits. It means new features get into users' hands sooner. It also allows for quicker fixes to any bugs or problems. However, more frequent releases require more work to plan, develop, test, and deploy. It can also be frustrating for users to deal with constant updates.

A slower cadence may be more stable but means users have to wait longer for new features and fixes. It really depends on your product and customer needs. Many tech companies have moved to a faster cadence, releasing updates on a weekly or monthly schedule. But for some types of software, an annual or semi-annual release still makes sense.

In the end, the right release cadence for you depends on striking a balance between new features, quality, and user experience. Think about what will allow you to build the best product for your customers in a sustainable way. With the right cadence, you can achieve the ideal blend of innovation and consistency.

What Is a Good Release Cadence?

Figuring out the right release cadence for your product is key. If you release updates too frequently, users can get fatigued keeping up with changes. Release too infrequently, and your product risks becoming outdated.

So how do you land on the sweet spot? A few things to consider:

  • Your product type. A mobile app may need monthly or even weekly updates, while enterprise software is usually on a quarterly or annual schedule.

  • User expectations. If you’ve established a pattern of frequent updates, users will come to expect that cadence. It’s best not to suddenly switch to a slower schedule without communication.

  • Resources and bandwidth. Do you have the time and team to properly build, test, and release updates on a quick timeline? If not, don’t overpromise.

  • New features vs fixes. Balance larger, feature-focused updates with smaller patches that address bugs or performance issues. Don’t save all enhancements for the next “big” release.

  • Seasonality. For some products, certain times of year are busier than others. You may need to adjust your release cadence during peak seasons or in the ramp-up to a major event.

  • Feedback. Solicit input from users and see how satisfied they are with the current update schedule. Make changes based on the consensus.

  • Analytics. Look at metrics around update adoption and usage. If you see a drop-off after a new release, that could indicate the need for adjustment. Faster or slower, make data-driven decisions.

With time and experience, you’ll home in on a sustainable release cadence that keeps your users happy and your product fresh. But be open to revising as needed based on shifts in any of these factors. Flexibility is key!

FAQs About Release Cadence

Release cadence refers to the frequency with which new versions of software are released. For many companies, determining an optimal release cadence is an important part of their development process.

FAQs About Release Cadence

How often should we release updates?

This depends on several factors, including the type of software, resources available, and customer needs. For enterprise software, quarterly or biannual releases are common. For SaaS or mobile apps, weekly or monthly releases are typical. Start with a cadence you can sustain, then adjust based on feedback.

What are the benefits of a regular release schedule?

Releasing on a schedule has many benefits. It:

  • Keeps customers engaged with new features and fixes.

  • Gives developers deadlines to work toward.

  • Allows for incremental improvements instead of massive updates.

  • Makes it easier to get feedback and make changes.

  • Reduces surprises by setting customer expectations.

Do we have to stick to the same cadence forever?

No, you can adjust your release cadence as needed. For example, you may start with monthly releases, then move to biweekly or weekly releases once processes are smoothed out. Or for a major new version, you may want to extend the cycle to allow for more significant changes. The key is to communicate any changes to your customers ahead of time.

How can we optimize our release process?

To improve your release cadence, focus on:

  • Carefully planning releases and timelines.

  • Automating as much of the process as possible through CI/CD pipelines.

  • Thoroughly testing new versions before release.

  • Streamlining your development workflow.

  • Providing good release notes and documentation for customers.

  • Gathering feedback regularly and incorporating it into future releases.

Optimizing your release cadence is an ongoing process of continuous improvement. Start where you are, stick to a schedule, get feedback, and make changes to better meet the needs of both your developers and your customers.


So there you have it. Now you know what release cadence means and why it's so important for any tech company or product team to get right. By scheduling regular, predictable releases, you build trust with your users, keep your team motivated, and ensure you're shipping value on the regular. Whether you go with a slower cadence like quarterly releases or a fast-paced weekly release schedule, the most important thing is that you pick a cadence and stick to it. Your users and team will thank you for it. Keep optimizing, keep improving, and keep those releases coming!

Keep your customers engaged. With release notes created straight from your Jira tickets.

Keep your customers engaged. With release notes created straight from your Jira tickets.

Keep your customers engaged. With release notes created straight from your Jira tickets.