Release Cycle

Release Cycle

You've probably heard the term "release cycle" thrown around before, but do you actually know what it means? If not, don't worry - you've come to the right place. This article will give you a quick primer on release cycles so you can sound like an expert next time it comes up. In short, a release cycle refers to the frequency with which a software company launches new versions or updates of their product. Some companies use shorter cycles to push out lots of small changes, while others have longer cycles to pack in more features and innovation.

What Exactly Is a Release Cycle?

A release cycle refers to the frequency with which new versions of a product are released. For software and apps, this is also known as an update schedule. Release cycles can vary greatly depending on the company and product.

Some companies have a fast release cycle, putting out new versions every week or month. This allows them to frequently add new features and fix bugs. However, fast release cycles also mean more frequent updates for users to install.

Other companies have a slower release cycle of 3-6 months or even longer between new versions. Slower cycles usually mean bigger, more substantial updates with lots of new features, improvements, and fixes bundled together. While users don't have to update as often, they have to wait longer for new functionality.

In the end, companies have to balance the pros and cons of different release cycles based on their product and customers. The most important things are that new releases are high quality, useful, and released frequently enough to keep improving the user experience.

Some of the factors companies consider when determining a release cycle include:

  • The type of product or service

  • Target customers and their needs

  • Development and testing capabilities

  • Available resources

  • Industry standards

By understanding release cycles, you'll know what to expect in terms of new features and updates for the products you use. And if a company's cycle seems off, you might want to provide feedback to help them optimize it.

Why Do Companies Use Release Cycles?

Companies use release cycles for a few key reasons.

First, release cycles help keep teams organized and on schedule. By planning product releases in advance and sticking to a timeline, everyone knows what needs to get done and when. This prevents scrambling at the last minute to finish features or fix bugs.

Release cycles also make it easier to get customer feedback. When new versions launch on a regular schedule, users can expect the updates and provide input on what’s working and what’s not. Companies can then use that feedback to improve the product.

Staying Competitive

Release cycles are also important for staying ahead of the competition. In fast-moving tech fields especially, companies need to continually roll out new features and updates to meet customers’ needs. If a competitor is releasing innovative new capabilities every 6-12 months and you’re only updating every 2-3 years, you’ll quickly fall behind.

The bottom line is that consistent, predictable release cycles benefit both companies and their customers. For companies, they enable better planning and staying competitive. For customers, they mean useful new features and fixes on a regular basis, and a chance to shape the product’s future direction. It’s really a win-win.

Types of Release Cycles: Continuous vs. Scheduled Releases

Release cycles refer to how often new versions of software are rolled out. There are two main types: continuous release and scheduled release.

Continuous Release

With continuous release, new updates are rolled out as soon as they're ready, as often as multiple times a day. This allows for constant improvement and quick reactions to issues. Popular with web and mobile apps, continuous release works well when versions are built and tested automatically. The downside is the potential for constant changes that users have to keep up with.

Scheduled Release

For scheduled release, new versions are bundled together and launched on a set timeline, such as monthly, quarterly or annually. This allows for thorough testing and marketing of new features. Scheduled release is common for desktop software, operating systems and enterprise tools. The downside is that users have to wait longer for updates and new features.

In the end, the right release cycle depends on your product and users. A balance of continuous and scheduled release may suit some needs. The key is choosing a consistent approach that keeps users happy and engaged.


So there you have it, the full scoop on release cycles. Now you're equipped with the knowledge to decipher those version numbers and understand why companies use different release strategies. Whether it's continuous delivery, scheduled releases, or hybrid models, software companies carefully plan how and when to get their latest updates and features into your hands. The next time you see a new update available or wonder why a new feature hasn't been released yet, you'll appreciate all the work that goes on behind the scenes to build, test, and ultimately release that software. Stay up to date and enjoy those new releases!

Keep your customers engaged. With release notes created straight from your Jira tickets.

Keep your customers engaged. With release notes created straight from your Jira tickets.

Keep your customers engaged. With release notes created straight from your Jira tickets.