Airbnb is an online marketplace and hospitality service platform that enables people to rent or lease short-term lodging, such as vacation rentals, apartment rentals, homestays, or hotel rooms, in various locations around the world.
Airbnb caters to an audience that's often less tech-savvy. In alignment with this, they've chosen to forgo intricate release notes, opting instead to communicate updates through their community forum. While this approach serves its purpose, it does present challenges in tracking updates and relies on the capabilities of the community software.
What we love
Their bi-annual release notes are stunning
Highly polished videos and images
Big bang release notes
In lieu of the granular approach, Airbnb places emphasis on biannual "big bang" release announcements. These announcements arrive in the form of a meticulously crafted product releases section on their website, showcasing pivotal enhancements that enrich the host and guest experiences. The result is a visually captivating display of progress that resonates with their user base.
What we don't love
No way to say in touch with the latest updates
Even community updates aren't that frequent
No way to stay in touch with the latest updates:
One of the primary gripes we have with with Airbnb's release notes is the apparent lack of a consistent and direct channel to stay updated with the platform's latest changes and improvements. Without a dedicated system or notification process in place, users might miss out on crucial updates, which can affect their overall experience with the platform.
Even community updates aren't that frequent:
Another point of contention is the infrequency of community updates. The Airbnb community is a vibrant and essential part of the platform, consisting of hosts, guests, and other stakeholders. Regular updates from and for this community are vital to keep members engaged, informed, and feeling valued. When community updates are sparse, it can lead to feelings of disconnect and may give the impression that the platform is not as invested in its community as it should be. Engaging with the community through frequent updates not only fosters a sense of belonging but also provides a platform for feedback, which is crucial for any service-oriented business to thrive and evolve.
Get started with your release notes using the template provided below. The content serves as an example of the desired tone of voice, which you can adopt for your own notes.