About Airtable

Airtable is a versatile platform that blends the simplicity of a spreadsheet with the complexity of a robust database. It allows users to organize content, manage projects, and build collaborative applications with ease.

Summary

Airtable is all about showcasing how versatile the product is. As a result, the "What's New" section uses Airtable to talks about what's new. And although that's a great way to showcase the product, there are better ways to communicate with your customers.

Luckily they are also publishing a monthly article on their blog, highlighting the biggest improvements.

What we love

• Showcasing their own product

• Monthly blog posts

• What's New (in two) videos

Showcasing their own product

Airtable's got confidence, and it shows. By using their own platform to present updates and features, they're not just telling, they're showing. It's a live demo every time you check in, proving that their product stands up to real-world use. The fullscreen mode is nice, giving you a good overview over features shipped in a given month.

Monthly blog posts

Consistency is key, and Airtable knows it. Their monthly blog posts keep users in the loop, offering a steady rhythm of insights, updates, and news. It's not just about the big changes; it's about the journey, the progress, and the commitment to keeping their community informed.

What's New (in two) videos

Airtable's "What's New (in two)" videos are a masterstroke. In an age of dwindling attention spans, they deliver the latest in bite-sized chunks, ensuring you get the gist without the fluff. It's a quick, engaging way to stay updated, perfect for those always on the move.

What we don't love

• No categories

• Can only subscribe to the blog for updates

No categories

Given that Airtable employs its own platform for product updates, integrating categories for better grouping and filtering of changes should have been an obvious move. Sadly, they overlooked this chance to further showcase their product, making it more challenging for users to pinpoint relevant updates.

Lack of notifications

Using a blog for product updates has a hitch: you're roped into subscribing to all blog posts, not just the product news. If you're keen on the other content churned out by the marketing team, it's a win. But if not, you're left sifting through the noise.